Documentation
Pulse Engagement Cloud
A unified customer engagement platform that combines audience management, multichannel messaging, journey orchestration, deliverability, and commerce analytics in one workspace.
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What Pulse does
Pulse is built for product, lifecycle, CRM, and growth teams who need a single source of truth for customer data and a safe place to act on it. The platform is organized around five pillars:
Audience
Unify customers across channels. Real-time events, attributes, segments, lists, and consent tracking.
Engagement
Email, SMS, push, WhatsApp, on-site messages, in-app banners, and surveys from one composer.
Journeys
Visual canvas for multi-step, multi-channel flows with branching, waits, and A/B splits.
Analytics
Funnels, cohorts, RFM, revenue attribution, and predictive audiences.
Deliverability
SPF / DKIM / DMARC verification, complaint rate monitoring, and seed inbox placement tests.
Commerce (opt-in)
Shopify / WooCommerce ingest, product catalog, abandoned-cart flows, last-touch revenue attribution.
Conversations CRM
Omnichannel inbox, live chat widget, chatbot rules, SLAs, pipeline, and CSAT tracking.
Who it's for
- Consumer brands & retail — full commerce stack with product sync, recommendations, and revenue attribution.
- Fintech & SaaS — commerce module stays off; focus is on transactional messaging, lifecycle journeys, and compliance primitives.
- Media & gaming — high-volume event ingestion, segmentation, push and in-app messaging.
Platform at a glance
| Capability | Highlights |
|---|---|
| Channels | Email (AWS SES), SMS, Push, WhatsApp, On-site, In-app banners, Surveys |
| Targeting | Real-time segments, RFM, predictive churn / propensity / LTV |
| Orchestration | Drag-and-drop journey canvas with A/B splits and live per-node analytics |
| Deliverability | Domain verification, frequency caps, quiet hours, auto-suspend, inbox placement |
| Governance | Custom roles, approvals, audit log, data retention, consent states |
| Developer surface | Event Track API, outbound signed webhooks, scoped API keys, edge functions |