Lists & blacklist

Lists

Lists are static audiences — curated, manually managed, or imported from CSV. Use lists when membership is determined outside Pulse (event waitlists, beta groups, VIP tiers maintained in a spreadsheet).

Creating a list

1. Go to Lists → + New list.
2. Give it a name and optional tag.
3. Add members by searching existing customers, or upload a CSV of external_id or email.

Using lists

Lists are first-class audiences in campaigns and journeys, and they are filterable in segments (is on list / is not on list). Lists can be combined with segments inside a journey entry condition.

Blacklist

The blacklist is a hard stop. Any customer on it is excluded from every channel and every campaign / journey, regardless of consent state or segment membership.

Use cases:

• Internal staff test accounts you never want to accidentally message.
• Users flagged for abuse or fraud.
• Temporary blocks during an incident.

Blacklist vs. consent vs. suppression