Revenue attribution

Pulse automatically assigns revenue from incoming orders back to the campaign (and in future, journey) most likely to have driven them.

Model

The default model is last-touch with a 168-hour (7-day) window. When an order arrives:

1. Pulse resolves the customer by email.
2. It finds the most recent campaign_messages row for that customer with sent_at within the last 7 days.
3. It inserts a campaign_attributions row linking the campaign, the customer, the order, the revenue, and the currency.

Reporting

The campaign_revenue_v view aggregates attributed revenue per campaign. The Campaigns list page uses this view to show total revenue, average order value, and ROI (if campaign cost is recorded).

Multi-touch (roadmap)

In a future release you will be able to pick alternative models per workspace:

• First-touch — credit the earliest message in the window.
• Linear — split credit evenly across all messages in the window.
• Time-decay — weight recent messages more heavily.

Excluding transactional messages

Transactional messages (receipts, OTP) are excluded from the attribution candidate set. They're operational touches, not marketing ones.