AMP for Email

AMP for Email lets recipients interact with dynamic content — forms, carousels, accordions, live pricing — directly inside their inbox, without clicking through to a browser. Gmail, Yahoo, and Mail.ru support it today.

Enabling AMP

1. Open any email template and check Enable AMP for Email.
2. Paste your AMP HTML into the new editor that appears.
3. Your existing HTML remains as the fallback for non-AMP clients.

Sender registration

Providers require senders to register before they will render AMP payloads. To qualify you must:

• Authenticate sending domains with SPF, DKIM, and DMARC (Pulse checks this automatically).
• Maintain a low complaint rate (< 0.1%).
• Register with each provider separately (Gmail, Yahoo, Mail.ru).

AMP components you can use

• amp-carousel — product galleries.
• amp-form + amp-bind — surveys and RSVPs.
• amp-list — live data from your backend (must be CORS-configured).
• amp-accordion — FAQ or progressive disclosure.

Fallback behaviour

When a recipient's client doesn't support AMP, Pulse delivers the standard HTML version. You should always keep the HTML body complete and self-contained — never assume AMP will render.

Preview

Preview AMP in Gmail's AMP Playground (amp.gmail.dev). Pulse shows a basic preview, but in-client rendering is the only reliable test.