One profile per customer. One truth for the whole team.
Every event, every touchpoint, every attribute — merged into a live customer profile the moment it happens. Then reused everywhere: segments, journeys, support, and analytics.
Unified profile
One person, one profile — stitched from web, mobile, and server.
Event tracking
Track user actions with rich properties in real time.
Real-time segments
Audiences that update the moment behavior changes.
Funnels & cohorts
Multi-step funnels, retention curves, and time-based cohorts.
RFM analysis
Recency, frequency, monetary scoring to power VIP flows.
Predictive signals
AI-scored churn risk, upsell readiness, and engagement drop.
Custom attributes
Add any trait to the profile — reserved, custom, or computed.
Data governance
Retention policies, PII controls, and export-on-request.
Bulk import & sync
CSV upload and reverse-ETL from your warehouse.
Ship data from any surface.
Track events from your website, mobile app, server, or warehouse — one identity model, one event contract.
- One identify() call across every surface
- Automatic identity resolution on merge
- Server-side ingest with idempotency keys
- Bulk import for backfills and migrations
Stop stitching data. Start using it.
Pulse resolves identity across web, mobile, and server so every profile stays whole.