Segments that stay fresh.
Build audiences with behaviours, transactions, profile traits, and predictive scores. Membership updates the moment an event lands — no batch jobs, no stale lists.
Live rebuild
Membership recomputes on every event. Journeys and campaigns pick up changes instantly.
Any signal
Behavioural, transactional, profile, geo, and time-based rules combine freely.
Predictive scores
LTV, churn risk, engagement, and purchase propensity available as segment inputs.
Nested & saved
Build segments from segments. Reuse the ones you trust across every team.
Consent-aware
Suppression, consent, and channel preferences are enforced at segment time — not at send.
Warehouse sync
Every segment can be reverse-ETLed to Snowflake, BigQuery, Redshift, or your CDP.
RFM, cohorts, and predictive scores — out of the box.
Combine live behaviour with ML-driven signals to target high-value, churn-risk, or dormant customers without a data team.
Segment once. Activate everywhere.
Audiences flow into every Pulse channel — and out to your ad networks, warehouse, and CRM.