Answers, not dashboards.
Funnels, cohorts, RFM, and attribution run on the live event store — no daily lag, no warehouse setup. Drill from a chart line to the exact customers who moved it.
Funnels
Multi-step conversion analysis with time-to-convert, drop-off, and by-segment breakdowns.
Cohorts
Retention curves anchored on any event — see how each week or campaign performs.
RFM analysis
Eleven built-in tiers surface champions, at-risk, and dormant customers in one view.
Custom dashboards
Compose funnels, cohorts, KPIs, and lists into shared boards for every team.
Attribution
First, last, and multi-touch models with incremental lift from holdout groups.
Anomaly alerts
Pulse flags unusual dips or spikes across any metric — before you notice.
Know what actually drove the outcome.
First-touch, last-touch, and multi-touch attribution — with holdout groups measuring incremental lift, not correlation.
Every metric, one click deep.
Ask a question, get an answer — with the audience behind it ready to activate.