Reawaken the ones who drifted.
Dormant customers are your cheapest new revenue. Pulse detects the exact moment engagement fades and orchestrates a tailored come-back — without spamming everyone with the same generic email.
A comeback plan for every dormant cohort.
Dormancy segments
Auto-updating cohorts by lapse window, plan, product line, or region.
Escalating cadence
Soft email → push → SMS with an incentive — only if the earlier steps didn't land.
Personalised offers
Discount depth scales with predicted LTV — no blanket 30% for whales.
Feedback captures
One-question surveys learn why they left — feeding back into retention and product.
Suppression-safe
Consent, frequency caps, and quiet hours enforced automatically — no accidental spam.
Sunset workflows
Gracefully retire truly-lost customers instead of burning your sender reputation.
Systematically reclaim lost revenue.
Pick the windows and events that mean "drifted" for each customer type.
Different plans for VIPs, casual users, and one-time buyers.
A/B and holdout groups find the incentive that reactivates — without training discount-hunters.
Every won-back customer feeds retention, and every hard bounce is honoured.
Your dormant list is a growth channel.
Wake it up — carefully — with journeys built for the moment.