Pulse 3.0 shipped: Predictive signals, journey AI, and sub-90s response times. See what's new →
Mobile measurement partner

Attribution that actually connects the dots.

Deferred deep linking, SKAdNetwork, postback forwarding, fraud intelligence, and creative-level ROAS — all in one dashboard.

OneLinks

Universal links that route to iOS, Android, or web with deferred deep linking.

SKAdNetwork

iOS 14+ compliant reporting with conversion value mapping.

Postback forwarding

Real-time conversion routing to every network with dedup.

Fraud intelligence

ML-scored install fraud, click-flooding, and SDK spoofing detection.

LTV & cohorts

Cohort retention, revenue curves, and payback period analysis.

Incrementality

Holdout groups and lift studies to prove true campaign impact.

Cross-device identity

Stitch user journeys across web and mobile with probabilistic + deterministic matching.

Creative-level attribution

Break down performance by ad, creative, or placement.

Real-time alerts

Rule-based anomaly alerts for CPI, ROAS, and fraud rate.

Native network sync

Every major network, connected.

Cost, clicks, and impressions sync automatically. Postbacks fire in real time. Fraud gets flagged before it hits your dashboard.

Meta
Google Ads
TikTok
Snap
Apple Search Ads
Twitter
Reddit
Pinterest
LinkedIn
AppLovin
Unity
ironSource

Stop paying twice for the same install.

Pulse fraud intelligence blocks bots, click-flooding, and reattribution abuse — before you pay for them.